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In Formula 1’s high-power circuits, mark the difference between victory and defeat every millisecond, and all innovation is a battle for hegemony. This February, global digital asset trading platform Gate.io will proudly announce its official partnership with Oracle Red Bull Racing in F1.
This partnership coincides with the 12th anniversary of the platform as well as a key milestone in gate.io’s global branding strategy. To celebrate this moment, Gate.io has announced a new Chinese name: “Damen” (meaning “Gate”) is a symbol of user-future connections. At this pivotal moment, Dr. Han, founder and CEO of Gate.io, presented a new strategic vision. To build a “next-generation crypto exchange,” it showed bold entries into the next era of the crypto industry.
“Gate” has been rethinked: Creating a course for the next generation of crypto exchanges
On its 12th anniversary, gate.io announced a new Chinese brand name, “Gate”, representing both a starting point and an entrance into the future. The name reflects the vision of openness, diversity and global integration. Under the evolution of the brand, Gate.io embarks on a journey to evolve into a “next-generation crypto exchange.”
Over the past 12 years, Gate.io has used technology as a key and service to use it as a bridge to open gates into the crypto world for users.
Over 3,800 listed cryptocurrencies are listed, and consistently leads industry innovation. Ranked in the top three worldwide for overall strength, with a 24-hour spot trading volume in the top two worldwide. We have created a complete ecosystem covering trading, Web3 wallets, payments, venture investments and incubation. Platform Token GT peaked at $25.960, placing its market capitalization among the global top 34.
The brand’s evolution not only encapsulates gate.io’s past achievements, but also marks the beginning of a new phase, making it even more vast and full of possibilities. The position of “next generation crypto exchange” highlights Gate.io’s deep insights and strategic vision on future industry trends. As one of the earliest interactions with Crypto Space, Gate.io has accumulated extensive experience over the past 12 years. As the industry is currently at the pinnacle of a new wave of growth, gate.io is doubling across key sectors such as technology, security, ecosystems and brand building. The platform unlocks the new growth curve with the aim of shaping the industry’s future paradigm and bringing greater value to both users and the broader ecosystem.
Unleash the synergy of security and innovation and drive industry transformation
Oracle Red Bull Racing controls trucks through cutting-edge innovation and strict safety. In blockchain space, Gate.io is equally well known for balancing innovation with robust security. Now, together, two giants unleash synergies across the industry, injecting new momentum into the journey of gate.io, becoming the next generation of crypto exchanges.
In terms of innovation:
The pilot section of Gate.io lists over 1,000 tokens, capturing multiple meme tokens with over 10x gain. The first-time product, Memebox 2.0 aggregates popular on-chain meme tokens directly into your user account, providing a seamless and secure Web3 trading experience. Gate Launchpool has become an industry-leading token mining platform featuring over 140 projects, distributing more than $14 million in airdrops and mining rewards. Gatechain continues to upgrade its core capabilities, including DA (data availability), expanding to Web3 applications such as wallets, trading, asset management, NFT, and memes, creating deep on-chain integrations.
Regarding transparency and security:
gate.io is working with US auditing firm Armanino LLP to employ the open source Merkle Tree solution for regular asset reservation disclosures. As of January 2025, its total reserves exceeded $10 billion, ranking fourth in the world. The reserve ratio is 128.58%, with an excess of $2.296 billion reserve, well above the industry average. GATE.IO continues to invest in multi-tier security infrastructure, including cold wallet management, multi-signature protocols, real-time risk alerts and the 24-hour global security team.
Just as F1 requires both speed and accuracy, gate.io does not compromise on the safety of user assets while driving cutting-edge experiences. This ability to balance innovation and security allows gate.io to remain a trendsetter in the crypto industry, building a solid foundation for its course for the next generation of crypto exchanges.
Leap beyond industry: strategic milestones in globalization
In an increasingly intense world of global competition, brand recognition and cultural resonance have become important frontiers for the crypto industry. One of the world’s most monitored and influential sporting events, F1 has reached hundreds of millions of people worldwide and is synonymous with premium, avant-garde and international appeal. This partnership is one of the first concrete steps in the vision of becoming the next generation of crypto exchanges in gate.io’s vision. By leveraging cultural resonances to match Word-Class Sports IP, Gate.io has redefines user perception and evolved from a high-tech platform to a world ambassador for digital lifestyles, further increasing the platform’s international presence and brand value.
Through the F1 platform, gate.io not only expands its reach to high-value users around the world, but also enhances brand attributes such as speed, innovation, security and connectivity at the cultural level. It also demonstrates the formation of a broader, open global brand matrix. Backed by a strategy focused on compliance, globalization and branding, Gate.io is confidently delving into a more ambitious future.
Here’s the strong future of 12 years
Since its founding in 2013, Gate.io has remained true to its mission. It’s about opening a gateway to crypto assets for users all over the world. Twelve years later, the gate has brought together tens of millions of users worldwide and has become an important force in the global crypto economy. Now, at this new 12-year milestone, Gate.io will embark on a journey to “next-generation crypto exchange” in partnership with Oracle Red Bull Racing, under the evolution of a new brand. The future belongs to people who remain intact in speed and are steady about ensuring innovation. The gate is open. Here is a new era of cryptography.
Disclaimer: This content does not constitute an offer, solicitation, or recommendation. You should always seek the advice of an independent expert before making an investment decision. Gate.io may restrict or prohibit certain services in certain jurisdictions. Read the User Agreement for more information.
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