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SocialFi platform introduces a gaming token delivery system with multi-chain support and zero gas that claims new users
Pulse, the leading web3 social platform with over 500,000 registered users, today announced the launch of Red Packets. It is an innovative on-chain gift feature that rethinks how the crypto community can share value and strengthen social ties.
Beyond traditional airdrops: emotions meet economics
The red packet represents a paradigm shift from impersonal token distributions to meaningful, community-driven value sharing. This feature transforms group interactions into dynamic microeconomics, where gratitude, celebration and community building occur simultaneously in chains.
“In traditional cryptography, value transfer is purely a transaction,” said Abel, Pulse’s operations director. “The red packets return the human elements to Web3 interactions. These are programmable representations of viewing that strengthen community ties while distributing actual value.”
Technological innovation meets social design
Multi-Chain Infrastructure: Red packets work seamlessly on Ethereum, arbitrum, optimism, base, and BNB chains, supporting ERC-20 tokens without technical barriers.
Smart Wallet Integration: Users with Pulse’s Account Abstraction Wallet Technology can claim tokens with a single tap using PassKey authentication.
Gas-Free Onboarding: First-time claimants will receive sponsored transactions, remove key barriers to Web3 adoption, allowing frictionless community onboarding.
Conditional Distribution: Advanced smart contractologic allows senders to set custom eligibility criteria, enabling targeted community rewards and sophisticated toconomic strategies.
Gamification drives engagement
The platform’s lucky draw mechanism introduces a randomized distribution within each packet, creating expectations and social excitement regarding the claims of the event. This gamification layer already demonstrates important engagement metrics, with early beta users showing a 40% higher retention rate in communities that use red packets.
Red packets offer multiple strategic features beyond simple gifts.
Community Onboarding: Instant Rewards for New Group Members Event Engagement: Post-Amature Viewing and Participating Incentive Token Campaign Amplification: Holders for Project Marketing Exclusive Distribution Organic Growth: Creating Referrals and Inviting Incentive Content: Meme Contests and Alpha Sharing Competitions
Market Opportunities and Platform Growth
The feature addresses the growing demand for social token distribution mechanisms in the growing social FI market, which is projected to reach $8.2 billion by 2028. Pulse’s integrated approach, combining social interaction and default positions, places the platform at the intersection of two rapidly growing Web3 sectors.
Early adoption metrics show promising engagement patterns, with beta users sending an average of 3.2 red packets per active day, with 85% charging success rates across the chain where they are supported.
Industry context and competitive advantage
While traditional platforms rely on external wallet integration for token delivery, Pulse’s native smart wallet infrastructure creates a seamless user experience comparable to Web2 social platforms, while maintaining a complete independence principle.
The focus on community-first design distinguishes it from a transaction-focused Web3 platform, placing red packets as social primitives rather than just technical features.
Future Development Roadmap
Pulse plans to expand its Red Packets capabilities with advanced scheduling capabilities, cross-platform integration and enhanced analytics for community managers. This feature will be integrated with the platform’s Token Generation Event (TGE) in the near future to create an additional utility for native $pulse tokens.
Availability and Access
The red packets have now come live across the platform’s web interface and all Pulse group features that can be accessed through the mobile application. Users can access features in Pulse.social without the need for additional setup to their existing Pulse smart wallet holders.
About Pulse
Pulse is a Web3 social platform that connects crypto users, alpha hunters, and project communities through integrated social and financial tools. With over 500,000 registered accounts and support for multiple blockchain networks, Pulse bridges the gap between social interaction and decentralized finance. The platform features native account abstraction wallet technology, multi-chain support and community-driven token economics.
Platform Access: Website | Community
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