Crypto transactions, often associated with considerable volatility and risk, have created new classes of billionaires and billionaires who have built their fortunes through strategic investments. Their success stories dominate the headlines, but the way these individuals unfold digital destiny reveals a spectrum of ambition, luxury and eccentricity.
From luxury art buying that ignores logic to massive investments in cars and real estate, these individuals redefine what it means to spending big. Let’s take a look at some of the ways crypto billionaires have jumped digital cash.
Justin San
Tron founder Justin Sun has attracted global attention multiple times for his famous acquisition. In November 2024, Sun spent $6.2 million on bananas.
Well, specifically, a banana duct with tape on the wall. He obtained an artwork entitled “Codian” by Italian artist Maurizio Cattelan at Sotheby’s auction in New York.
Originally, it was purchased for 35 cents from Shah Alam, a 74-year-old Bangladeshi immigrant working near Sotheby’s.
According to Forbes, Sun, whose net worth is $8.5 billion, has not only bought pieces for the show. He later ate a banana at a press conference in Hong Kong.
“Many friends have asked me about the taste of bananas. To be honest, the taste is naturally different from the normal ones because of bananas with such a backstory,” Sun writes to X.
Additionally, in March 2021, he purchased an inappropriate token (NFT) with no beeple for $6 million. Later that year, in November 2021, Sun purchased Alberto Giacometti’s sculpture Renes at Sotheby’s for $78 million.
However, the acquisition was caught up in a heated legal dispute. In February 2025, Sun sued media magistrate David Geffen, claiming that his former employee had stolen it and sold the sculpture to Geffen for $65.5 million without consent. Meanwhile, in April 2025, Geffen’s countersuit claimed Sun’s claim as “false” linked to the Crypto Market issue.
The spending of the sun exceeds art. In December 2021, he outperformed his competitors by paying $28 million for the first spaceflight seat of Blue Origin, owned by Jeff Bezos. Despite winning bids that benefited space-related charities, schedule conflicts prevented the Sun from participating in the launch.
Carl Runefelt (Carl Moon)
Widely recognized by his online alias Carl Moon, Carl Runefelt is a Swedish crypto investor and social media influencer. He went from being a supermarket cashier to a multi-millionaire crypto influencer in Dubai.
Runefelt has published his billionaire crypto lifestyle and shares it with 1.5 million followers on X, roughly 245,000 followers on Instagram and 360,000 subscribers on YouTube. His social media presence is dominated by displays of luxury, including hypercars, private jets and high-end watches, making him a poster boy for the “cryptobro” lifestyle.
Among his notable acquisitions is Bugatti Veyron, which he reportedly bought for $2 million.
“I quit my job at the supermarket as a cashier in November 2018. Now, three years later, I’m driving a Bugatti Veyron in Dubai. What’s the next car?” Runefelt wrote in a 2022 post on Instagram.
In January 2024, Runefelt added a $300,000 G-wagon to his car collection. That September he threw $800,000 at Ferrari. Additionally, in February 2025, he expanded his automotive investment with four Ferraris worth $4 million.
Runefelt is a million-dollar Jacob & Co, among other expensive acquisitions. I also own a Watch and a $140,000 Patek Philippe Nautilus. These purchases reflect his wealthy lifestyle, supported by the success of cryptocurrency and form part of a strategy to inspire followers through visible wealth.
Ed Craven
Ed Craven is an Australian billionaire of Stake.com, a cryptocurrency-based online casino, and co-founder of Kick, a live streaming platform. He has a net worth of $2.4 billion, mainly from stake success.
Launched in 2017 at Bijan Tehrani, the platform is currently one of the largest offshore Crypto casinos in the world. In particular, in 2025, Craven appeared on Forbes’ youngest billionaires list. He is one of two homemade billionaires under the age of 30.
Craven used his cryptocurrency wealth to make a luxurious yet clever purchase. He owns one of Australia’s most expensive homes on Toorak, St. George’s road, and bought it for $80 million. He also bought $38.5 million in property on Orrong Road and owns multi-million dollar homes in Southbank and Mount Macedon.
Craven’s spending also extends to sports. He committed $100 million to rename the Alfa Romeo Formula One team “Stake F1 Team Kicksorber.”
While real estate controls his portfolio, his sports investments work with his entrepreneurial vision to highlight the strategic use of wealth to enhance personal and corporate reputation.
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